"The difference between the almost right word and the right word is the difference between the lightning bug and the lightning."
- Mark Twain
"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules...
but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art."
- William Bernbach
"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."
-Bernice Fitz-Gibbon
- Mark Twain
"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules...
but there's one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art."
- William Bernbach
"A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."
-Bernice Fitz-Gibbon
Midland Advertising + Design • 5119 Catlett Road, P.O. Box 130, Midland, Virginia 22728 • Phone: 540-439-8056 • Fax: 540-439-1232
